O’Calorez Pastries

Ocalorez Business Card Mockup Main

O'CALOREZ PASTRIES

Media Used: Adobe Illustrator | Adobe Photoshop

This project was a logo design for a home baking business called ‘O’Calorez.’ The goal behind this was to make the business look inviting while showcasing the dedication to a unique experience to each customer and showing that st O’Calorez they can expect high quality throughout the entire process. The logo shows a piping bag behind the name. This was designed for people in their late twenties to early forties who would be holding many events that would require desserts but who would also deem the quality of the ingredients a high priority. The logo comes in various colours and sizes so it can be used in many situations.

The Problem Space

O’Calorez is a small bakery that is run from home. The issue is that the business needs a logo and business card that will make them easily identifiable and explain what they do.

The Target Audience

The target audience for this project is people who are in their twenties, thirties and forties. These people would be interested in buying custom cakes for events that they would be holding or people who value the quality of ingredients over anything else.

The User Research

The user research came from speaking with the owner. In the conversation, we spoke about the owner’s likes, dislikes and what they wanted their business to represent. You can find the user research here

The Solution
The logo and business card are designed to make the business feel exciting but approachable. The rounded edges of the business card are intended to communicate the soft and approachable nature of the business and colours are made to make customers eager to come back.

Source

Mockup by Mockup Hunt.

Ocalorez Logos Supp

Logo Versions

Ocalorez Logo Ideas Supp

Preliminary Ideas

Ocalorez Business Card Mockup Main

O'CALOREZ PASTRIES

Media Used: Adobe Illustrator | Adobe Photoshop

This project was a logo design for a home baking business called ‘O’Calorez.’ The goal behind this was to make the business look inviting while showcasing the dedication to a unique experience to each customer and showing that st O’Calorez they can expect high quality throughout the entire process. The logo shows a piping bag behind the name. This was designed for people in their late twenties to early forties who would be holding many events that would require desserts but who would also deem the quality of the ingredients a high priority. The logo comes in various colours and sizes so it can be used in many situations.

The Problem Space

O’Calorez is a small bakery that is run from home. The issue is that the business needs a logo and business card that will make them easily identifiable and explain what they do.

The Target Audience

The target audience for this project is people who are in their twenties, thirties and forties. These people would be interested in buying custom cakes for events that they would be holding or people who value the quality of ingredients over anything else.

The User Research

The user research came from speaking with the owner. In the conversation, we spoke about the owner’s likes, dislikes and what they wanted their business to represent. You can find the user research here

The Solution
The logo and business card are designed to make the business feel exciting but approachable. The rounded edges of the business card are intended to communicate the soft and approachable nature of the business and colours are made to make customers eager to come back.

Source

Mockup by Mockup Hunt.

Ocalorez Logos Supp

Logo Versions

Ocalorez Logo Ideas Supp

Preliminary Ideas

Ocalorez Business Card Mockup Main

O'CALOREZ PASTRIES

Media Used: Adobe Illustrator | Adobe Photoshop

This project was a logo design for a home baking business called ‘O’Calorez.’ The goal behind this was to make the business look inviting while showcasing the dedication to a unique experience to each customer and showing that st O’Calorez they can expect high quality throughout the entire process. The logo shows a piping bag behind the name. This was designed for people in their late twenties to early forties who would be holding many events that would require desserts but who would also deem the quality of the ingredients a high priority. The logo comes in various colours and sizes so it can be used in many situations.

The Problem Space

O’Calorez is a small bakery that is run from home. The issue is that the business needs a logo and business card that will make them easily identifiable and explain what they do.

The Target Audience

The target audience for this project is people who are in their twenties, thirties and forties. These people would be interested in buying custom cakes for events that they would be holding or people who value the quality of ingredients over anything else.

The User Research

The user research came from speaking with the owner. In the conversation, we spoke about the owner’s likes, dislikes and what they wanted their business to represent. You can find the user research here

The Solution
The logo and business card are designed to make the business feel exciting but approachable. The rounded edges of the business card are intended to communicate the soft and approachable nature of the business and colours are made to make customers eager to come back.

Source

Mockup by Mockup Hunt.

Ocalorez Logos Supp

Logo Versions

Ocalorez Logo Ideas Supp

Preliminary Ideas

Ocalorez Business Card Mockup Main

O'CALOREZ PASTRIES

Media Used: Adobe Illustrator | Adobe Photoshop

This project was a logo design for a home baking business called ‘O’Calorez.’ The goal behind this was to make the business look inviting while showcasing the dedication to a unique experience to each customer and showing that st O’Calorez they can expect high quality throughout the entire process. The logo shows a piping bag behind the name. This was designed for people in their late twenties to early forties who would be holding many events that would require desserts but who would also deem the quality of the ingredients a high priority. The logo comes in various colours and sizes so it can be used in many situations.

The Problem Space

O’Calorez is a small bakery that is run from home. The issue is that the business needs a logo and business card that will make them easily identifiable and explain what they do.

The Target Audience

The target audience for this project is people who are in their twenties, thirties and forties. These people would be interested in buying custom cakes for events that they would be holding or people who value the quality of ingredients over anything else.

The User Research

The user research came from speaking with the owner. In the conversation, we spoke about the owner’s likes, dislikes and what they wanted their business to represent. You can find the user research here

The Solution

The logo and business card are designed to make the business feel exciting but approachable. The rounded edges of the business card are intended to communicate the soft and approachable nature of the business and colours are made to make customers eager to come back.

Source

Mockup by Mockup Hunt.

Ocalorez Logos Supp

Logo Versions

Ocalorez Logo Ideas Supp

Preliminary Ideas

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    • Illustrator
    • Photoshop
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