Happy Cup

Happy Cup Mockup Main

HAPPY CUP COFFEE HOUSE

This project was logo design for a conceptual coffee house called ‘Happy Cup.’ The goal behind this was to showcase that the company was both environmentally friendly and supported trade between nations, in this case – Jamaica. The logo shows a mug of coffee that has steam coming out of it. However, I based my design around a property of liquid which says that liquids take the shape of the container that it is in. Because of that, the majority of the mug is not shown (all that is visible is the handle) but it is indicated by the coffee itself that it is sloshing around in the mug. The logo comes in various colours and sizes so it can be used in many situations.

Source:
Mockup by Freepik.

Media Used: Adobe Illustrator | Adobe Photoshop

Happy Cup Logos

Logo Versions

Happy Cup Preliminary Sketches Final

Preliminary Sketches

Print

Style Guide

Happy Cup Mockup Main

HAPPY CUP COFFEE HOUSE

This project was logo design for a conceptual coffee house called ‘Happy Cup.’ The goal behind this was to showcase that the company was both environmentally friendly and supported trade between nations, in this case – Jamaica. The logo shows a mug of coffee that has steam coming out of it. However, I based my design around a property of liquid which says that liquids take the shape of the container that it is in. Because of that, the majority of the mug is not shown (all that is visible is the handle) but it is indicated by the coffee itself that it is sloshing around in the mug. The logo comes in various colours and sizes so it can be used in many situations.

Source:
Mockup by Freepik.

Media Used: Adobe Illustrator | Adobe Photoshop

Happy Cup Logos

Logo Versions

Happy Cup Preliminary Sketches Final

Preliminary Sketches

Print

Style Guide

Happy Cup Mockup Main

HAPPY CUP COFFEE HOUSE

This project was logo design for a conceptual coffee house called ‘Happy Cup.’ The goal behind this was to showcase that the company was both environmentally friendly and supported trade between nations, in this case – Jamaica. The logo shows a mug of coffee that has steam coming out of it. However, I based my design around a property of liquid which says that liquids take the shape of the container that it is in. Because of that, the majority of the mug is not shown (all that is visible is the handle) but it is indicated by the coffee itself that it is sloshing around in the mug. The logo comes in various colours and sizes so it can be used in many situations.

Source:
Mockup by Freepik.

Media Used: Adobe Illustrator | Adobe Photoshop

Happy Cup Logos

Logo Versions

Happy Cup Preliminary Sketches Final

Preliminary Sketches

Print

Style Guide

Happy Cup Mockup Main

HAPPY CUP COFFEE HOUSE

This project was logo design for a conceptual coffee house called ‘Happy Cup.’ The goal behind this was to showcase that the company was both environmentally friendly and supported trade between nations, in this case – Jamaica. The logo shows a mug of coffee that has steam coming out of it. However, I based my design around a property of liquid which says that liquids take the shape of the container that it is in. Because of that, the majority of the mug is not shown (all that is visible is the handle) but it is indicated by the coffee itself that it is sloshing around in the mug. The logo comes in various colours and sizes so it can be used in many situations.

Source:
Mockup by Freepik

Media Used: Adobe Illustrator | Adobe Photoshop

Happy Cup Logos

Logo Versions

Happy Cup Preliminary Sketches Final

Preliminary Sketches

Print

Style Guide

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