DRAGON DEN

The Problem Space

Dragon Den is the name of a restaurant that serves spicy food made with food from the Caribbean. The project is an interaction and web design project that allows the restaurant owner to establish a web presence and develop their brand. The issue is that the owners of the Dragon Den restaurant need an online presence to appeal to their target audience. They would like a website that clearly explains who they are, what they do and makes it easy for their customers to either order online or find out where their physical location is.

The Target Audience

My target audience for this project is working professionals who are anywhere from 22 to 35 years old. These people would have recently graduated from college and are about to start their professional career. These people would find themselves a lot busier than before and may not have time to make their own food. The website is made to allow customers to order food from home and have it delivered. This website is also intended to appeal to people who like to eat at restaurants with their friends and those who like to try different types of cuisine.

User Research

The research is represented in the user persona.

Den User Persona

The Solution

The end result was a website and logo that was intended to draw people in with a clean aesthetic and modern appearance. This was to appeal to the younger target audience for the restaurant. The minimalist design of the website makes navigation easy and ensures that visitors to the site can find what they want to easily. This will ensure that customers will have a favourable experience on the site and will be likely to return and recommend it to others.

Dragon Den Packaging Mockup_opt

Dragon Den

Packaging

About Us Screen Supp

Dragon Den

About Us Page

Dragon Den Logos_opt

Dragon Den

Logo

DRAGON DEN

The Problem Space

Dragon Den is the name of a restaurant that serves spicy food made with food from the Caribbean. The project is an interaction and web design project that allows the restaurant owner to establish a web presence and develop their brand. The issue is that the owners of the Dragon Den restaurant need an online presence to appeal to their target audience. They would like a website that clearly explains who they are, what they do and makes it easy for their customers to either order online or find out where their physical location is.

The Target Audience

My target audience for this project is working professionals who are anywhere from 22 to 35 years old. These people would have recently graduated from college and are about to start their professional career. These people would find themselves a lot busier than before and may not have time to make their own food. The website is made to allow customers to order food from home and have it delivered. This website is also intended to appeal to people who like to eat at restaurants with their friends and those who like to try different types of cuisine.

User Research

The research is represented in the user persona.

Den User Persona

The Solution

The end result was a website and logo that was intended to draw people in with a clean aesthetic and modern appearance. This was to appeal to the younger target audience for the restaurant. The minimalist design of the website makes navigation easy and ensures that visitors to the site can find what they want to easily. This will ensure that customers will have a favourable experience on the site and will be likely to return and recommend it to others.

Dragon Den Packaging Mockup_opt

Dragon Den

Packaging

About Us Screen Supp

Dragon Den

About Us Page

Dragon Den Logos_opt

Dragon Den

Logo

DRAGON DEN

The Problem Space

Dragon Den is the name of a restaurant that serves spicy food made with food from the Caribbean. The project is an interaction and web design project that allows the restaurant owner to establish a web presence and develop their brand. The issue is that the owners of the Dragon Den restaurant need an online presence to appeal to their target audience. They would like a website that clearly explains who they are, what they do and makes it easy for their customers to either order online or find out where their physical location is.

The Target Audience

My target audience for this project is working professionals who are anywhere from 22 to 35 years old. These people would have recently graduated from college and are about to start their professional career. These people would find themselves a lot busier than before and may not have time to make their own food. The website is made to allow customers to order food from home and have it delivered. This website is also intended to appeal to people who like to eat at restaurants with their friends and those who like to try different types of cuisine.

User Research

The research is represented in the user persona.

Den User Persona

The Solution

The end result was a website and logo that was intended to draw people in with a clean aesthetic and modern appearance. This was to appeal to the younger target audience for the restaurant. The minimalist design of the website makes navigation easy and ensures that visitors to the site can find what they want to easily. This will ensure that customers will have a favourable experience on the site and will be likely to return and recommend it to others.

Dragon Den Packaging Mockup_opt

Dragon Den

Packaging

About Us Screen Supp

Dragon Den

About Us Page

Dragon Den Logos_opt

Dragon Den

Logo

DRAGON DEN

The Problem Space

Dragon Den is the name of a restaurant that serves spicy food made with food from the Caribbean. The project is an interaction and web design project that allows the restaurant owner to establish a web presence and develop their brand. The issue is that the owners of the Dragon Den restaurant need an online presence to appeal to their target audience. They would like a website that clearly explains who they are, what they do and makes it easy for their customers to either order online or find out where their physical location is.

The Target Audience

My target audience for this project is working professionals who are anywhere from 22 to 35 years old. These people would have recently graduated from college and are about to start their professional career. These people would find themselves a lot busier than before and may not have time to make their own food. The website is made to allow customers to order food from home and have it delivered. This website is also intended to appeal to people who like to eat at restaurants with their friends and those who like to try different types of cuisine.

User Research

The research is represented in the user persona.

Den User Persona

The Solution

The end result was a website and logo that was intended to draw people in with a clean aesthetic and modern appearance. This was to appeal to the younger target audience for the restaurant. The minimalist design of the website makes navigation easy and ensures that visitors to the site can find what they want to easily. This will ensure that customers will have a favourable experience on the site and will be likely to return and recommend it to others.

Dragon Den Packaging Mockup_opt

Dragon Den

Packaging

About Us Screen Supp

Dragon Den

About Us Page

Dragon Den Logos_opt

Dragon Den

Logo

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Project Description

  • Categories:
  • Skills:
    • CSS
    • HTML
    • Illustrator
    • InVision
    • JavaScript
    • Visual Studio
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