Brandire Rebranding

BRANDIRE REBRANDING ANNOUNCEMENT

Media Used: Adobe After Effects | Adobe Illustrator

This project was a motion design project for the Brandire Acency’s, formerly known as TomahWares, rebranding campaign. This video was meant to illustrate what the changes to the company would be as a result of this redesign. It also had to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish. The result was an engaging video that could be viewed on the company’s mail social media platforms – Facebook, LinkedIn and Twitter.

The Problem Space

TomahWares, a creative marketing agency in Washington, DC is rebranding their company. They need to get clients excited about this change so that they can have a large impact when the change happens. They also have to assure returning clients that they will not have to worry about any drop in the quality of the services that they are used to. Finally, it needs to be able to reach as many people as possible.

The Target Audience

The target audience for this project is owners of small businesses and non-profit organizations. These groups are the ones that they worked with mostly in the past. They need to ensure that past clients keep coming back and that new clients will work with them.

The Solution

The solution was an animated video that told who they are and what they do while explaining how this change is beneficial. This animation took advantage of the company’s expanded branding system and was distributed through their main social media channels: Facebook, LinkedIn and Twitter.

BRANDIRE REBRANDING ANNOUNCEMENT

Media Used: Adobe After Effects | Adobe Illustrator

This project was a motion design project for the Brandire Acency’s, formerly known as TomahWares, rebranding campaign. This video was meant to illustrate what the changes to the company would be as a result of this redesign. It also had to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish. The result was an engaging video that could be viewed on the company’s mail social media platforms – Facebook, LinkedIn and Twitter.

The Problem Space

TomahWares, a creative marketing agency in Washington, DC is rebranding their company. They need to get clients excited about this change so that they can have a large impact when the change happens. They also have to assure returning clients that they will not have to worry about any drop in the quality of the services that they are used to. Finally, it needs to be able to reach as many people as possible.

The Target Audience

The target audience for this project is owners of small businesses and non-profit organizations. These groups are the ones that they worked with mostly in the past. They need to ensure that past clients keep coming back and that new clients will work with them.

The Solution

The solution was an animated video that told who they are and what they do while explaining how this change is beneficial. This animation took advantage of the company’s expanded branding system and was distributed through their main social media channels: Facebook, LinkedIn and Twitter.

BRANDIRE REBRANDING ANNOUNCEMENT

Media Used: Adobe After Effects | Adobe Illustrator

This project was a motion design project for the Brandire Acency’s, formerly known as TomahWares, rebranding campaign. This video was meant to illustrate what the changes to the company would be as a result of this redesign. It also had to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish. The result was an engaging video that could be viewed on the company’s mail social media platforms – Facebook, LinkedIn and Twitter.

The Problem Space

TomahWares, a creative marketing agency in Washington, DC is rebranding their company. They need to get clients excited about this change so that they can have a large impact when the change happens. They also have to assure returning clients that they will not have to worry about any drop in the quality of the services that they are used to. Finally, it needs to be able to reach as many people as possible.

The Target Audience

The target audience for this project is owners of small businesses and non-profit organizations. These groups are the ones that they worked with mostly in the past. They need to ensure that past clients keep coming back and that new clients will work with them.

The Solution

The solution was an animated video that told who they are and what they do while explaining how this change is beneficial. This animation took advantage of the company’s expanded branding system and was distributed through their main social media channels: Facebook, LinkedIn and Twitter.

BRANDIRE REBRANDING ANNOUNCEMENT

Media Used: Adobe After Effects | Adobe Illustrator

This project was a motion design project for the Brandire Acency’s, formerly known as TomahWares, rebranding campaign. This video was meant to illustrate what the changes to the company would be as a result of this redesign. It also had to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish. The result was an engaging video that could be viewed on the company’s mail social media platforms – Facebook, LinkedIn and Twitter.

The Problem Space

TomahWares, a creative marketing agency in Washington, DC is rebranding their company. They need to get clients excited about this change so that they can have a large impact when the change happens. They also have to assure returning clients that they will not have to worry about any drop in the quality of the services that they are used to. Finally, it needs to be able to reach as many people as possible.

The Target Audience

The target audience for this project is owners of small businesses and non-profit organizations. These groups are the ones that they worked with mostly in the past. They need to ensure that past clients keep coming back and that new clients will work with them.

The Solution

The solution was an animated video that told who they are and what they do while explaining how this change is beneficial. This animation took advantage of the company’s expanded branding system and was distributed through their main social media channels: Facebook, LinkedIn and Twitter.

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