Brandire Rebranding

BRANDIRE REBRANDING

The Problem Space

This project was a motion design project for the Brandire Agency’s, formerly known as TomahWares, rebranding campaign. This video was meant to illustrate what the changes to the company would be as a result of this redesign. It also had to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish. TomahWares, a creative marketing agency in Washington, DC is rebranding their company. They need to get clients excited about this change so that they can have a large impact when the change happens. They also have to assure returning clients that they will not have to worry about any drop in the quality of the services that they are used to. Finally, it needs to be able to reach as many people as possible.

The Target Audience

The target audience for this project is the owners of small businesses and non-profit organizations. These groups are the ones that they worked with mostly in the past. They need to ensure that past clients keep coming back and that their new clients will want to work with them.

The Solution

The solution was an animated video that could be viewed on the company’s main social media platforms – Facebook, LinkedIn and Twitter. It is meant to tell viewers who they are and what the changes to the company would be as a result of this redesign. It also was meant to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish.

Brandire Mockup_opt

Brandire Rebrand

Tote Bag

BRANDIRE REBRANDING

The Problem Space

This project was a motion design project for the Brandire Agency’s, formerly known as TomahWares, rebranding campaign. This video was meant to illustrate what the changes to the company would be as a result of this redesign. It also had to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish. TomahWares, a creative marketing agency in Washington, DC is rebranding their company. They need to get clients excited about this change so that they can have a large impact when the change happens. They also have to assure returning clients that they will not have to worry about any drop in the quality of the services that they are used to. Finally, it needs to be able to reach as many people as possible.

The Target Audience

The target audience for this project is the owners of small businesses and non-profit organizations. These groups are the ones that they worked with mostly in the past. They need to ensure that past clients keep coming back and that their new clients will want to work with them.

The Solution

The solution was an animated video that could be viewed on the company’s main social media platforms – Facebook, LinkedIn and Twitter. It is meant to tell viewers who they are and what the changes to the company would be as a result of this redesign. It also was meant to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish.

Brandire Mockup_opt

Brandire Rebrand

Tote Bag

BRANDIRE REBRANDING

The Problem Space

This project was a motion design project for the Brandire Agency’s, formerly known as TomahWares, rebranding campaign. This video was meant to illustrate what the changes to the company would be as a result of this redesign. It also had to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish. TomahWares, a creative marketing agency in Washington, DC is rebranding their company. They need to get clients excited about this change so that they can have a large impact when the change happens. They also have to assure returning clients that they will not have to worry about any drop in the quality of the services that they are used to. Finally, it needs to be able to reach as many people as possible.

The Target Audience

The target audience for this project is the owners of small businesses and non-profit organizations. These groups are the ones that they worked with mostly in the past. They need to ensure that past clients keep coming back and that their new clients will want to work with them.

The Solution

The solution was an animated video that could be viewed on the company’s main social media platforms – Facebook, LinkedIn and Twitter. It is meant to tell viewers who they are and what the changes to the company would be as a result of this redesign. It also was meant to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish.

Brandire Mockup_opt

Brandire Rebrand

Tote Bag

BRANDIRE REBRANDING

The Problem Space

This project was a motion design project for the Brandire Agency’s, formerly known as TomahWares, rebranding campaign. This video was meant to illustrate what the changes to the company would be as a result of this redesign. It also had to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish. TomahWares, a creative marketing agency in Washington, DC is rebranding their company. They need to get clients excited about this change so that they can have a large impact when the change happens. They also have to assure returning clients that they will not have to worry about any drop in the quality of the services that they are used to. Finally, it needs to be able to reach as many people as possible.

The Target Audience

The target audience for this project is the owners of small businesses and non-profit organizations. These groups are the ones that they worked with mostly in the past. They need to ensure that past clients keep coming back and that their new clients will want to work with them.

The Solution

The solution was an animated video that could be viewed on the company’s main social media platforms – Facebook, LinkedIn and Twitter. It is meant to tell viewers who they are and what the changes to the company would be as a result of this redesign. It also was meant to reassure returning customers and let them know that the level of quality that they had come to expect from this company would not diminish.

Brandire Mockup_opt

Brandire Rebrand

Tote Bag

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    • After Effects
    • Illustrator
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