Apex Lens AR

APEX LENS AR

The Problem Space

Apex Lens is a mobile app that is meant to make photo tourism more accessible and a more viable source of revenue for countries than trophy hunting. The goal of this product is to use visual design, gamification and augmented reality to help users engage with the animals on the savannah, create more jobs locally and worldwide, and help sustain animal populations by encouraging governments to fight against hunting and poaching in their countries.

 

The Target Audience

The main target audience for this project is tourists. People who want to travel to see animals that are not found in the countries that they live in. Secondary audiences include:

  • Farmers and herders, who need their animals protected from predators.
  • Researchers need as many ways to keep track of the comings and goings of animals and their populations.
  • Governments want to strengthen their economies and increase their gross domestic product (GDP).

 

User Research

The main users of this app would be people who want to take photographs of exotic animals and share them on social media. Secondly, this will also help farmers and herders who can use this app to take images of predators in their area and ask for them to be removed by professionals. Researchers can use the location features on social media for images taken in the app to keep track of the animals that have been seen. Lastly, the more people who use this app and are compelled to travel to different countries, the more the economy of these countries will be improved.

Tourist Persona Supp
Farmer Persona Supp
Politician Persona Supp

Competitors

The three competitors for this product are Adobe Capture, the Uffizi Gallery App (the Uffizi Gallery is an art museum in Florence, Italy) and Duolingo. Adobe Capture and the Uffizi Gallery App both use augmented reality to improve their user experience and add value. In the case of Adobe Capture, it allows users to bring the real world into their art projects while the Uffizi Gallery App gives visitors to the gallery audio information about the artwork when their phones are held up to the pieces. Duolingo, on the other hand, uses gamification to make language learning fun and makes users want to keep coming back.

Capture Logo
Uffizi Logo 2
Duolingo Logo 2

The Style Guide

The visual styles for the Apex Lens App.

Style Guide_Type

Typography Styles

Style Guide_Spacing 1
Style Guide_Spacing 2

Spacing Styles

Style Guide_Colour

Colour Styles

Style Guide_Aspect Ratio

Aspect Ratio Styles

The Solution

With this information, the problem was solved by creating an app that allowed users to find information about the animals they see using augmented reality and then take a picture. And then they can share it with their friends and families. This ability to share the photos helps farmers protect their herds and helps rereachers track the animals they are responsible for.

02 Camera Page

Apex Lens App

Camera Screen

06 Post 2 Page

Apex Lens App

Share Screen

12 Achievement Page

Apex Lens App

Achievements Screen

APEX LENS AR

The Problem Space

Apex Lens is a mobile app that is meant to make photo tourism more accessible and a more viable source of revenue for countries than trophy hunting. The goal of this product is to use visual design, gamification and augmented reality to help users engage with the animals on the savannah, create more jobs locally and worldwide, and help sustain animal populations by encouraging governments to fight against hunting and poaching in their countries.

 

The Target Audience

The main target audience for this project is tourists. People who want to travel to see animals that are not found in the countries that they live in. Secondary audiences include:

  • Farmers and herders, who need their animals protected from predators.
  • Researchers need as many ways to keep track of the comings and goings of animals and their populations.
  • Governments want to strengthen their economies and increase their gross domestic product (GDP).

 

User Research

The main users of this app would be people who want to take photographs of exotic animals and share them on social media. Secondly, this will also help farmers and herders who can use this app to take images of predators in their area and ask for them to be removed by professionals. Researchers can use the location features on social media for images taken in the app to keep track of the animals that have been seen. Lastly, the more people who use this app and are compelled to travel to different countries, the more the economy of these countries will be improved.

Tourist Persona Supp
Farmer Persona Supp
Politician Persona Supp

Competitors

The three competitors for this product are Adobe Capture, the Uffizi Gallery App (the Uffizi Gallery is an art museum in Florence, Italy) and Duolingo. Adobe Capture and the Uffizi Gallery App both use augmented reality to improve their user experience and add value. In the case of Adobe Capture, it allows users to bring the real world into their art projects while the Uffizi Gallery App gives visitors to the gallery audio information about the artwork when their phones are held up to the pieces. Duolingo, on the other hand, uses gamification to make language learning fun and makes users want to keep coming back.

Capture Logo
Uffizi Logo 2
Duolingo Logo 2

The Style Guide

The visual styles for the Apex Lens App.

Style Guide_Type

Typography Styles

Style Guide_Spacing 1
Style Guide_Spacing 2

Spacing Styles

Style Guide_Colour

Colour Styles

Style Guide_Aspect Ratio

Aspect Ratio Styles

The Solution

With this information, the problem was solved by creating an app that allowed users to find information about the animals they see using augmented reality and then take a picture. And then they can share it with their friends and families. This ability to share the photos helps farmers protect their herds and helps rereachers track the animals they are responsible for.

02 Camera Page

Apex Lens App

Camera Screen

06 Post 2 Page

Apex Lens App

Share Screen

12 Achievement Page

Apex Lens App

Achievements Screen

APEX LENS AR

The Problem Space

Apex Lens is a mobile app that is meant to make photo tourism more accessible and a more viable source of revenue for countries than trophy hunting. The goal of this product is to use visual design, gamification and augmented reality to help users engage with the animals on the savannah, create more jobs locally and worldwide, and help sustain animal populations by encouraging governments to fight against hunting and poaching in their countries.

 

The Target Audience

The main target audience for this project is tourists. People who want to travel to see animals that are not found in the countries that they live in. Secondary audiences include:

  • Farmers and herders, who need their animals protected from predators.
  • Researchers need as many ways to keep track of the comings and goings of animals and their populations.
  • Governments want to strengthen their economies and increase their gross domestic product (GDP).

 

User Research

The main users of this app would be people who want to take photographs of exotic animals and share them on social media. Secondly, this will also help farmers and herders who can use this app to take images of predators in their area and ask for them to be removed by professionals. Researchers can use the location features on social media for images taken in the app to keep track of the animals that have been seen. Lastly, the more people who use this app and are compelled to travel to different countries, the more the economy of these countries will be improved.

Tourist Persona Supp
Farmer Persona Supp
Politician Persona Supp

Competitors

The three competitors for this product are Adobe Capture, the Uffizi Gallery App (the Uffizi Gallery is an art museum in Florence, Italy) and Duolingo. Adobe Capture and the Uffizi Gallery App both use augmented reality to improve their user experience and add value. In the case of Adobe Capture, it allows users to bring the real world into their art projects while the Uffizi Gallery App gives visitors to the gallery audio information about the artwork when their phones are held up to the pieces. Duolingo, on the other hand, uses gamification to make language learning fun and makes users want to keep coming back.

Capture Logo
Uffizi Logo 2
Duolingo Logo 2

The Style Guide

The visual styles for the Apex Lens App.

Style Guide_Type

Typography Styles

Style Guide_Spacing 1
Style Guide_Spacing 2

Spacing Styles

Style Guide_Colour

Colour Styles

Style Guide_Aspect Ratio

Aspect Ratio Styles

The Solution

With this information, the problem was solved by creating an app that allowed users to find information about the animals they see using augmented reality and then take a picture. And then they can share it with their friends and families. This ability to share the photos helps farmers protect their herds and helps rereachers track the animals they are responsible for.

02 Camera Page

Apex Lens App

Camera Screen

06 Post 2 Page

Apex Lens App

Share Screen

12 Achievement Page

Apex Lens App

Achievements Screen

APEX LENS AR

The Problem Space

Apex Lens is a mobile app that is meant to make photo tourism more accessible and a more viable source of revenue for countries than trophy hunting. The goal of this product is to use visual design, gamification and augmented reality to help users engage with the animals on the savannah, create more jobs locally and worldwide, and help sustain animal populations by encouraging governments to fight against hunting and poaching in their countries.

 

The Target Audience

The main target audience for this project is tourists. People who want to travel to see animals that are not found in the countries that they live in. Secondary audiences include:

  • Farmers and herders, who need their animals protected from predators.
  • Researchers need as many ways to keep track of the comings and goings of animals and their populations.
  • Governments want to strengthen their economies and increase their gross domestic product (GDP).

 

User Research

The main users of this app would be people who want to take photographs of exotic animals and share them on social media. Secondly, this will also help farmers and herders who can use this app to take images of predators in their area and ask for them to be removed by professionals. Researchers can use the location features on social media for images taken in the app to keep track of the animals that have been seen. Lastly, the more people who use this app and are compelled to travel to different countries, the more the economy of these countries will be improved.

Tourist Persona Supp
Farmer Persona Supp
Politician Persona Supp

Competitors

The three competitors for this product are Adobe Capture, the Uffizi Gallery App (the Uffizi Gallery is an art museum in Florence, Italy) and Duolingo. Adobe Capture and the Uffizi Gallery App both use augmented reality to improve their user experience and add value. In the case of Adobe Capture, it allows users to bring the real world into their art projects while the Uffizi Gallery App gives visitors to the gallery audio information about the artwork when their phones are held up to the pieces. Duolingo, on the other hand, uses gamification to make language learning fun and makes users want to keep coming back.

Capture Logo

Adobe Capture

Uffizi Logo 2

Uffizi Gallery App

Duolingo Logo 2

Duolingo

The Style Guide

The visual styles for the Apex Lens App.

Style Guide_Type

Typography Styles

Style Guide_Spacing 1
Style Guide_Spacing 2

Spacing Styles

Style Guide_Colour

Colour Styles

Style Guide_Aspect Ratio

Aspect Ratio Styles

The Solution

With this information, the problem was solved by creating an app that allowed users to find information about the animals they see using augmented reality and then take a picture. And then they can share it with their friends and families. This ability to share the photos helps farmers protect their herds and helps rereachers track the animals they are responsible for.

02 Camera Page

Apex Lens App

Camera Screen

06 Post 2 Page

Apex Lens App

Share Screen

12 Achievement Page

Apex Lens App

Achievements Screen

Share