Skip links

Fenrir Dog Walking



Dog owners don’t have a lot of time to take care of their dogs and dog walkers need a place where they can find people who require their services. The issue is that it is difficult for dog owners to trust strangers with their pets.

“I don’t ask outside my bubble” -Possible User


The goals of this project are:

  • Creating trust between the dog owners and the dog walkers.
  • Allowing dog owners to easily contact their preferred walkers.
  • Maintaining walker safety by giving them proper information about a pet owner’s pet(s).
  • Create an achievement system that walkers can use to show their skill and pet owners can use to vet walkers.


This is a solo design project for Dribbble Education’s Product Design Bootcamp.


The Steps

01 Research & Empathise

Market Research

For this project, I looked at the desktop and mobile experiences of Wag!, Rover and Puppr. As the project went on Rover became the main source of reference.

Rover Pros:

  • Offers more than just walks.
  • Gives worldwide service.
  • Allows users to add multiple pets.
  • Caters for various pet sizes.
  • Allows pet owners to keep in contact with their sitters.
  • Has secure, in-app payment.

Rover Cons:

  • All services need to be booked beforehand (no on-demand service).
  • You cannot browse caregivers before adding a pet.

User Research

To start the research process I sent out a form to three potential users to see how they took care of their pets. I looked into whether or not they used any walking or sitting services and what their thoughts were on them.

Dog Owner User Persona

Dog Walker User Persona

02 Define the Problem

Pain Points

These are the main pain point that I saw when working on this project:

  • There is a lack of trust between pet owners and walkers.
  • A pet owners pet may have unique needs that need to be addressed.
  • Walkers find it hard to sell themselves and explain why they are trustworthy.

User Flow

Competitor User Flow: Wag!

FenrirUser Flow Sketch

Fenrir User Flow


Fenrir Wireframes

03 Ideation

Initial Thoughts

To get my initial ideas out I used FigJam to write down my top 8 concepts. After that, I was able to look through them all and see which ones had merit.

Crazy 8: Thought Generation Exercise

Visual Research: Colour

The colours I chose were meant to create the feeling of being in nature. The main colour of orange relates to the brilliant orange of the sun.

Colour Style Guide

Visual Research: Typography

Open Sans is used throughout the entire design. Its simple design makes the app more inviting while also making important information easy to read.

Typography Style Guide

Visual Design

Fenrir High Fidelity Screens

04 Prototype & Test

View the Figma prototype here.

05 Annotate

Fenrir Documentation



Outcome & Lessons Learned
The final result is a dog walking app that is simple but comprehensive and will allow pet owners and walkers to connect with each other. After the first version of the app was made I was able to get it tested by five potential users. They were given certain key tasks to complete to test how user-friendly the app is. The overall consensus was that, visually, the app was easy to use but the way some things were worded detracted from the experience. One of these users was a dog walker who was able to give me insight into safety issues that I had not thought of before.

“I think there needs to be a box that you can check if your dog is leash reactive, dog aggressive, or stranger aggressive. In addition, think there needs to be a disclaimer that hiding these details opens you to a fine as these things have not been told to me in the past and have led to issues.” -Potential User

On my path to becoming a product designer, I have done a lot of self-study, meaning I picked up a lot of information in disjointed pieces. However, completing this project gave me more experience in using the product design workflow.

Final Thoughts
Designing the app has been a challenging and rewarding journey. My goal was to provide a simple solution while showing my thought process.

This website uses cookies to improve your web experience.