Dragon Den
OVERVIEW
Challenge
A restaurant called Dragon Den which specializes in spicy cuisine needs a website for their restaurant. The challenge is to create a sense of excitement and trepidation that typically comes with eating spicy food through design.
Goal
The goals of this project are:
- Highlight the central theme of the restaurant – spice.
- Make it easy for users to order food from the website.
Role
This is a solo design project where I was responsible for the visual design and front-end development of the project.
DESIGN PROCESS
The Steps
01 Define the Problem
User Research
Before the Ideation phase I created a user persona to work from.
Foodie User Persona
02 Ideation
Visual Research: Colour
The colours I chose were meant to create a feeling of intensity. The main colours are based on peppers’ colours: red, yellow and green based on peppers’ colours.
Colour Style Guide
Visual Research: Typography
The colours I chose were meant to create a feeling of intensity. The main colours are based on peppers’ colours: red, yellow and green based on peppers’ colours.
Typography Style Guide
Visual Design
Dragon Den High Fidelity Screens
03 Prototype & Test
View the Dragon Den prototype here.
Lessons Learned
After the visual design was created, I learned how to use a minimalistic approach to creating the website while still being able to have all the necessary information. I also learned, for future projects, about what design elements don’t fit in a web experience.
04 Front-End Coding
View the Dragon Den website here.
The main goal for me in the development phase of this project was to strengthen my JavaScript skills.
CONCLUSION
Summary
Outcome
The final result is a fully functional website that has a minimalistic look and feel. The website features the ability for users to calculate the price of their order as they select items.
Final Thoughts
Designing the website was a challenging and rewarding journey. While giving me more visual design experience, I got more front-end development experience and it helped me get in the mind of developers more and makes me better able to communicate with them.