Dragon Den
OVERVIEW
Challenge
A restaurant called Dragon Den which specializes in spicy cuisine needs a website for their restaurant. The challenge is to create a sense of excitement and trepidation that typically comes with eating spicy food through design.
Goal
The goals of this project are:
- Highlight the central theme of the restaurant – spice.
- Make it easy for users to order food from the website.
Role
This is a solo design project where I was responsible for the visual design and front-end development of the project.
DESIGN PROCESS
The Steps
01 Define the Problem
User Research
Before the Ideation phase I created a user persona to work from.
Foodie User Persona
02 Ideation
Visual Research: Colour
The colours I chose were meant to create a feeling of intensity. The main colours are based on peppers’ colours: red, yellow and green based on peppers’ colours.
Colour Style Guide
Visual Research: Typography
The colours I chose were meant to create a feeling of intensity. The main colours are based on peppers’ colours: red, yellow and green based on peppers’ colours.
Typography Style Guide
Visual Design
Dragon Den High Fidelity Screens
03 Prototype & Test
View the Dragon Den prototype here.
04 Front-End Coding
View the Dragon Den website here.
The main goal for me in the development phase of this project was to strengthen my JavaScript skills.
CONCLUSION
Summary
Outcome & Lessons Learned
The final result is a fully functional website that has a minimalistic look and feel. The website features the ability for users to calculate the price of their order as they select items. This project gave me a better handle on JavaScript and how to think through it logically.
Final Thoughts
Designing the website was a challenging and rewarding journey. While giving me more visual design experience, I got more front-end development experience and it helped me get in the mind of developers more and makes me better able to communicate with them.