Apex Lens AR
The challenge of this project is to create a project that would ‘do good.’ For this specific project, I am trying to create an app that will benefit human and animal relationships and put an end to the trophy hunting and poaching of endangered species.
“…some areas have undergone “empty savanna syndrome”…The ecosystem is there, but large wild mammals are simply gone due to unregulated over-hunting.” -Jeremy Hence
The goals of this project are:
- Give governments a better way to make money than through trophy hunting.
- Making tourists excited about visiting countries where certain animals can be found.
- Help livestock farmers who live near wild animals have better relationships with them.
This is a solo designer for the AIGA Shine Mentorship Program’s ‘Design to Do Good’ project.
01 Research & Empathise
For this project, I looked at the mobile experiences of the Uffizi Gallery app (the Uffizi Gallery is an art museum in Florence, Italy), Adobe Capture and Duolingo. Each of these apps informed different features and experiences that I wanted to be present in my app.
Tourist User Persona
Livestock Herder User Persona
Politician User Persona
02 Define the Problem
These are the main pain point that I saw when working on this project:
- Tourists what to be able to share their photos with their family and friends quickly so that they can spend as much time focusing on their trip.
- Farmers need a way to keep their livestock safe because many other options haven’t worked.
- Politicians want to be able to increase their countries’ economies.
Apex Lens User Flow
Apex Lens Wireframes Sketch
Apex Lens Wireframe
Visual Research: Colour
The colours I chose were meant to create a calming feeling. The main colour of blue is meant to inspire trust within all the potential users of the app.
Colour Style Guide
Visual Research: Typography
Roboto is used throughout the entire design. Its simple design makes the app more inviting while also making important information easy to read.
Typography Style Guide
Visual Research: Iconography
The icons used in this project have a rounded design which contributes to the goal of making this app look inviting and accessible.
Iconography Style Guide
Apex Lens AR High Fidelity Screens
04 Prototype & Test
Apex Lens AR Documentation
Outcome & Lessons Learned
With this information, the problem was solved by creating an app that allowed users to find information about the animals they see using augmented reality and then take a picture. And then they can share it with their friends and families. This ability to share photos helps farmers protect their herds and helps researchers track the animals they are responsible for. By completing this project I got more experience in using the user interface design workflow. This project also cemented the role of iteration in the user experience and user interface design process.
Designing the app has been challenging but exciting because animal conservation is something I am passionate about. My goal was to provide a simple solution that would make users want to continually use the app.